Worldwide Leader in Surfactant Technology for Over 50 Years.

Our Mission:
Aquatrols is a specialty chemical company engaged in the discovery, development, and commercialization of uniquely effective products and formulation technology which benefit the worldwide turf and crop production industries.

Commitment to The Industry

Values, Purpose, and Vision

Commitment to Excellence

Commitment to the Environment

The Moore Family continues to run the business founded by Robert A. Moore, "Bob" in 1954. Shown in photo from left to right is Bob Moore, with his three children Demie Moore, Tracy Jarman and Andy Moore.

 

Seeing the possibility of using selected surfactants to improve water penetration into soil, thereby reducing the unnecessary waste of water, Bob Moore developed the first wetting agent technology which was patented worldwide.  The product first commercialized by Moore and Aquatrols was AquaGro^®, the original soil wetting agent used in turf maintenance and soilless horticultural substrates.  Aquatrols became and remains today, the industry leader and innovator in these specialty areas.

Aquatrols took the soil surfactant/wetting agent technology to the professional turf maintenance and plant production industries, augmenting the original offering with improved and/or complementary products that contribute to optimizing growing conditions and improving the use of water labor and other resources.

Aquatrols Commitment to The Industry

Aquatrols believes in supporting and contributing to the industries in which it works. Therefore we have established a long history of involvement within industry associations and initiatives. Aquatrols has been a member of the Golf Course Superintendents Association of America (GCSAA) for almost 50 years. Each year Aquatrols exhibits at national shows and has instructed many regional and national CEU seminars. We participate in symposia across the world which focus on environmentally sound alternatives to address water repellency issues and water management.

In 2000 Aquatrols established the Robert A. Moore Endowment Fund which is administered through the Environmental Institute for Golf through the GCSAA. Each year a portion of our proceeds goes to the Fund. The Endowment recognizes the contributions of Aquatrols and its founder Bob Moore and supports applied research in optimizing the growing environment and resource use for golf course turf.

The Endowment began funding research in 2005 supporting the research project Assessing Golf Course Water Management Options Under Drought Emergency being conducted in Las Vegas by Dale Devitt, Ph.D., of the University of Nevada-Reno.

Values, Purpose, and Vision of
Aquatrols Corporation of America, Inc.,
and its Subsidiaries

At Aquatrols, we value:
Respect for everyone and everything inside and outside of Aquatrols
Integrity in all aspects of the business
Trust offered to and upheld by all individuals inside and outside of Aquatrols
Providing an environment that values, enhances, and rewards the creativity, imagination, innovation, and contribution of individuals that further the company’s goals
A spirit of cooperation that synergizes the creativity and the contributions of individuals for the greater good of the whole

Our purpose is to:
Create innovative products, methods, and services for our various customers that help them achieve success through the more effective use of their resources.

Our vision for the future is:
Aquatrols will be known worldwide for innovative quality products, outstanding customer service, and technical contributions. We believe these tenets will help give our various customers confidence and peace of mind and assist them in successfully growing plants for a better and more beautiful world.

Our Mission is:
Aquatrols is a specialty chemical company engaged in the discovery, development, and commercialization of uniquely effective products and formulation technology which benefit the worldwide turf and crop production industries.

Aquatrols Commitment to Excellence

We know that you are key to our success, and our aim is to provide an excellent experience every time you interact with us.

The A.C.E. Pledge

Assistance with a smile you can hear, see and feel
Quality products and people that enhance your business and its success
Understanding and appreciation of your business goals
Answers to your questions - what you need, when you need it
Thoroughness in fulfilling any commitment we make to you
Reliability of our products, our people and our programs
Openness to your ideas and perspectives
Listening to and learning from your experience and expertise
Support for accomplishing the goals that will bring us mutual success

An Excellent Experience Every Time

Aquatrols’ Commitment to the Environment

At the core of Aquatrols’ purpose is concern about more efficient use of resources – especially - but not exclusively - water. Topping our list of values is Respect, not just for people but also for the world around us. These basic principles underlie Aquatrols’ Commitment to the Environment – in particular to being good stewards of the environment in the way we operate our business as well as in how our products affect the environments where they are used.

One of the ways Aquatrols has chosen to put this commitment into action is to enroll in Audubon International’s Cooperative Sanctuary Program for Businesses. Our goal as a Cooperative Sanctuary participant is to operate our business and manage our property in a manner that is consistent and aligned with our purpose, values, business messages and objectives regarding more efficient use of resources. In particular we aim to develop and manage our property so that it is compatible with Audubon International’s Principles for Sustainable Resource Management (www.auduboninternational.org/resources/Principles.pdf), and to operate all aspects of our business in a manner that makes more effective and sustainable use of our resources and the resources in our community, country and world.

Aquatrols also participates in and provides financial support to various initiatives that have an environmental stewardship focus. Examples include being a Charter Member of Audubon International’s Conservation Country Club ww.golfandenvironment.org/CCC/ regular contribution to and committee service with The Environmental Institute for Golf (www.eifg.org, http://www.eifg.org/support/endowments.asp#ramoore.htm and participating as a Contributing sponsor in the 2007 Environmental Principles of Golf Conference organized by the Center for Resource Management. In addtion Aquatrols recently became a Project Cooperator toward the Smithsonian Soils Exhibit.